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How We Work

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Real talk: Here’s how we create content.

We’re Toby and Bee. We have three kids, a house that’s always in some state of organized chaos, and a shared belief that life shouldn’t have limits just because you’re on a budget or short on time.

In Life No Limits exists because we got tired of advice that didn’t work in real life. Whether it’s a budget-friendly bedroom transformation or a travel itinerary that actually works for a family of five, we want to give you the best ideas possible.

To do that efficiently, we use every tool available. Including AI.

Why we use AI (and why we’re not weird about it)

Here’s the deal: AI helps us move faster.

Time is our scarcest resource. Between school runs, meal prep experiments at midnight, and trying to maintain some version of work-life balance, we don’t have eight hours to stare at a blank screen.

AI helps with the boring stuff. Organizing research. Drafting initial structures. Pulling data we’d otherwise spend hours hunting down.

What it doesn’t do? Live our life. Taste our food. Deal with our kids. Or make our decisions.

That’s where we come in.

The Non-Negotiable Rule (Our Human Promise)

We don’t publish robot text. Everything gets the Toby-and-Bee treatment before it goes live.

Here’s what that means:

    • We edit everything. If it doesn’t sound like us talking to you over tea, it gets rewritten. AI doesn’t know our voice, our kids’ attitudes, or what it’s like to negotiate with teenagers who think they know it all. (Lawd, sometimes I swear… 🤦‍♀️😂)

    • We test health and safety ourselves. If we recommend a supplement, workout, recipe, or product that could affect your health, we’ve tested it. We use AI to gather and organize scientific data, but we never let an algorithm decide what’s safe for your family or ours.

    • We own our opinions. If we say something is worth your money, that’s our opinion. Not a robot’s. Not a sponsored post disguised as advice. Ours.

About those AI images

You’ll see AI-generated images on some posts. Here’s why:

Bee has design ideas that are pure “champagne lifestyle on a beer budget” goals, but we can’t physically build every concept in our house right this second.

AI imagery lets us show you what’s possible without waiting six months and spending thousands of euros. These are visual concepts meant to inspire your imagination.

If a photo is real and taken by us, we’ll always credit it as “Photo by Toby & Bee.” Everything else? Assume it’s a digital concept.

Everything will be fine

We’re committed to being honest with you about our process.

We use tools to work smarter, not to cut corners. Our goal is simple: help you save time, save money, and live better without the BS.

If using AI helps us research faster so we can test more recipes, compare more products, and share better strategies? We’re going to use it.

Got questions? Email us. We’re real people who actually read our inbox (usually while the kids are watching cartoons).